Two new microsites

High Specification Foam and Choosing a Mattress are two new microsites that we’ve put together for Postura Health.

High Specification Foam is the new leading edge technology for mattress construction.  The microsite provides a factsheet on it’s benefits, and links across to Postura’s mainsites.  The next challenge is to raise awareness of the technology in a market where most consumers are only aware of older technologies like memory foam.

Choosing a mattress is a simple buyer’s guide to purchasing a mattress.  It includes a link to Postura, but is a vendor neutral and relatively independent guide.

Our new partner, Pico Communications, helped us to develop the search engine optimised copy that is used on both microsites.