Microsites

High Specification Foam and Choosing a Mattress are two new microsites that 21 Inspired put together as part of an online marketing strategy for Postura Health.

High Specification Foam is the new leading edge technology for mattress construction.  The microsite provides a factsheet on it’s benefits, and links across to Postura’s mainsites.  The next challenge is to raise awareness of the technology in a market where most consumers are only aware of older technologies like memory foam.

Choosing a mattress is a simple buyer’s guide to purchasing a mattress.  It includes a link to Postura, but is a vendor neutral and relatively independent guide.

Our new partner, Pico Communications, helped us to develop the search engine optimised copy that is used on both microsites.